Welcome to my blog.
Please excuse the nakedness of it, it's the first day, like a newborn. Coming into the world of social media naked, I'm looking forward to growing and developing as we all should do.Here is some excellent content to start with.
I subscribe to Seth Godin's Blog and feel it is well worth my time.
Here is just a snippit from his latest post I'd like to share.Fans, participants and spectator
Direct marketers used to shoot for 2% conversion from a good list,
A blogger might convert 2% of readers to buy a book.
Twitter user with a lot of fans will be lucky to get one out of a thousand to click a link and buy something. (.1%)
Likes, friendlies and hits are all fast-growing numbers that require little commitment. And commitment is the essence of conversion. We just click and move on.
I think there's a transparent wall, an ever bigger one, between digital spectators and direct interaction or transaction. The faster the train is moving, the harder it is to pay attention, open the window and do business. If all you're doing is increasing the number of digital spectators to your work, you're unlikely to earn the conversion you deserve.
Tony
http://www.bontemedical.com
